Our paper The Role of Businesses Within Alternative Food Networks in Renegotiating the Cultural Norms and Values Associated with Food
Our paper The Role of Businesses Within Alternative Food Networks in Renegotiating the Cultural Norms and Values Associated with Food has just been published in the journal Culture. Alternative food networks (AFNs) are different to conventional food systems through the strength of consumers' connection with the food itself and the food businesses that grow, harvest and sell the food. What is the role of micro, small and medium-sized businesses in these AFNs in creating consumer food-related values and promoting higher levels of engagement with the food itself. The 5Cs typology emerged from the work: commitment of businesses to specific values, their contextual role in changing wider food system behaviours, the way they facilitate continuance of food-related values, and (re) calibrate via discussion and education and (re) connect consumers with food, producers and knowledge. In contrast to conventional food supply chains, these businesses and their direct relationship with...
