Investigating robot acceptance in UK agriculture - paper published
Great to see our co-authored paper "Investigating robot acceptance in UK agriculture" published in the Journal of Rural Studies. Key highlights: 1) Robot acceptance varies significantly by farming sector and job role. 2) Workers prefer robots assisting with tasks but reject robots making operational decisions. 3) Older individuals showed higher robot acceptance, reversing trends in other sectors. 4) Building familiarity is key to driving the adoption of agricultural robots. Do check it out
