Paper published.....
Our paper with the title...
"Mitigating Enteric Methane Emissions: An Analysis of Emerging Media Frames and Consumer Narrative Tensions on Natural Solutions and Techno-Fixes" has just been published in Sustainability. How do we address the climate change challenge - natural approaches or technofixes? How do we combat mis-dis-mal- information associated with technofixes? Check out the paper..
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