Have we found all the beef?
Back in August, I wrote a post on product recalls When did you last test your product recall? and in last week or so about the Hallmark beef recall.
There have been a flurry of posts since on the issues surrounding the recall including:
Will the Westland/Hallmark Recall Prompt Action by Congress?
Beef industry presses for reduced recall
Meat packer to close after largest ever product recall
Company may fold
I have written before about food safety and brand equity, including in the British Food Journal, and the consequences to organisations and supply chains in the event of a product recall.
The problem with recalling the last two years production from a processing site is the truth is that most of the product produced at the start and middle of the recall has probably already been eaten! In many recall situations, whilst you can advise consumers not to use product linked to certain batch codes if they are storing it at home; once the food has left the wholesale or retail shelves especially if it has entered the catering supply chain it can prove very hard to trace.
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